Currently, 70% of women report that they don’t feel represented in media and advertising. You can’t be what you can’t see, so I have set out to change that by partnering with @girlgaze @dove and @gettyimages on Project #ShowUs. Alongside 116 female-identifying and non-binary photographers across the world, we have photographed 179 diverse, beautiful and complex womxn who we believe represent the change we want to see in the beauty industry. Our rallying cry is join Project #ShowUs.
Information about the project and the licensing of the images, by me and 115 other photographers around the world of Project #ShowUs, can be found on Getty Images.